This article was written for Social Media Examiner when I was their staff case study writer. This case study shows how the San Francisco Giants baseball team used social media to leverage their engaged fan base. For the full article, go to https://www.socialmediaexaminer.com/san-francisco-giants/
You can find all my case studies for Social Media Examiner at socialmediaexaminer.com/author/louise-julig/
Screen shot of first portion of the case study on the San Francisco Giants for Social Media Examiner
One of the creative Twitter avatars during the Giants' #RallyZito craze.
