Case Study: Sony Electronics
"How Sony Became a Pinterest Rock Star" for Social Media Examiner
This article was written for Social Media Examiner when I was their staff case study writer. This case study shows how Sony leveraged the social media site Pinterest to build brand affinity and increase sales. For the full article, go to http://www.socialmediaexaminer.com/pinterest-case-study-sony/
You can find all my case studies for Social Media Examiner at socialmediaexaminer.com/author/louise-julig/
Screen shot of first portion of the case study on Sony Electronics for Social Media Examiner
One of many brand images Sony fans were already pinning on Pinterest
